Lettering da is a project about letters and numbers from public streets.

There are many letters that silently guide us along streets, maybe handmade by a craftsman or designed a long time ago, but too often unnoticed. Lettering da is born from the observation of urban typographic elements visible in public spaces, to create a photographic memory of alphabetic signs and to focus on their design, mirror of the historical period in which they were made.

Both photos and formal reviews of some urban letterings are presented, redesigned and compared to similar typefaces.

The project started in 2012 on Facebook with Lettering da Torino with the aim to be a unique and easily recognizable project, different from the other merely photographic archives on the web: it alternates the photographic shoots with a ‘type focus’, a small insight that highlights the formal appearance of each single letter, which is digitally redrawn and compared to existing typefaces.